App Store ASO for iPhone apps
AppGrowly researches the searches people make on the App Store, tracks where your iPhone app ranks for them every day, tells you what to change in your name, subtitle and keyword field, and measures whether the change brought more downloads.
Also on the other store? Google Play ASO for Android apps — both live side by side in one workspace.
Find the searches worth winning
Real App Store searches from autocomplete, with popularity, difficulty and the apps you're up against.
- Keyword research per country
- Searches your competitors rank for and you don't
- Opportunity Finder for new app ideas
Write a listing the App Store ranks
Apple indexes your name, subtitle and keyword field together. The Growth plan and listing editor make every character count.
- Name (30), subtitle (30) and keyword field (100 bytes) limits
- No wasted repeats across fields
- Second-language listings Apple also indexes (e.g. French in Canada)
Track ranks and competitors daily
Where your app and its competitors rank on each search, with every listing change marked on the chart.
- Daily ranks in each country you sell in
- Alerts when a competitor changes its listing
- Ratings and reviews side by side
Know whether a change worked
Connect App Store Connect and every change gets an Impact Report measured on your real downloads. Connect Apple Ads to see what your ad spend buys.
- Downloads and proceeds from App Store Connect
- Apple Ads: cost per install, negative keywords, what to pause or scale
- Reply to App Store reviews, with AI drafts and an approval queue
What works on the App Store
| Keyword research and popularity | Yes |
| Daily keyword rank tracking, per country | Yes |
| Listing editor and Growth plan | Name, subtitle, keyword field |
| Competitor tracking and keyword gaps | Yes |
| Reviews, AI replies and auto-reply | Yes, via App Store Connect |
| Impact Reports on your downloads | App Store Connect |
| Second-language listings | Yes (e.g. French in Canada) |
| Ads analysis | Apple Ads |
| Free tools | All four |
Connect App Store Connect (optional)
- In App Store Connect → Users and Access → Integrations, create a team API key with Admin access (Apple's analytics reports need it). AppGrowly only reads with it and never changes your app.
- Paste the key, its ID and your issuer ID in AppGrowly. It takes about 5 minutes.
- Optionally connect Apple Ads with a read-only API user to analyse your ad spend.
Free tools that work here
- ASO preview
Check your name, subtitle and keyword field against App Store limits.
- Keyword rank checker
Where any iPhone app ranks for up to five App Store searches, by country.
- Metadata history
An App Store app's listing, ratings and changes over time.
- Opportunity Finder
Score an app idea: demand, competition and weak incumbents.
Questions
Does AppGrowly only work for iPhone apps?
No. AppGrowly works for the App Store and Google Play. iPhone and Android versions of your app live side by side in one workspace.
Do I need to connect App Store Connect?
No. Research, ranks, competitors and the Growth plan work from public App Store data. Connecting adds your keyword field, downloads and proceeds, and lets you reply to reviews.
Does AppGrowly change my campaigns or listing?
No. Every connection is read-only. You make changes in App Store Connect or Apple Ads, and AppGrowly measures the result.