AppGrowly
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Growth plan

A to-do list for your App Store and Google Play listing

Not another page of numbers. AppGrowly turns the searches people use, your competitors and your reviews into a short list of changes, most important first, with the words to paste.

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Your growth plan · Habit Pro
1 of 5 done
  1. 1
    Rewrite your subtitleHigh
    Adds “goal” and “planner”: words people search that your name doesn't cover.
    Daily Goal & Routine Planner
  2. 2
    Fill your keyword field with new wordsHigh
    No words repeated from your name or subtitle.
    streak,journal,reminder,motivation,checklist
  3. 3
    Make the first three screenshots sellMedium
  4. 4
    Close the ratings gapMedium
  5. Track the searches you want to winDone
The App Store searches your name, subtitle and 100-character keyword field, not your description.

Example data

What it does

  • Each step says what to change, why it matters and where to do it in App Store Connect or Google Play Console, often with ready-to-paste wording.
  • Different for each store, because they search different fields. On the App Store: your name, subtitle and 100-character keyword field. On Google Play: your title, short description and full description.
  • Built from the searches people actually use in each country you sell in, and updated as your rankings, competitors and reviews change.
  • Steps are checked against your live listing, so they tick off once your change is live in the store.

On every plan, including Free. It works from your public listing; connecting App Store Connect adds your keyword field (which isn't public), so the plan can suggest a better one.

Questions

How is this different from a keyword tool?
A keyword tool gives you numbers to work out yourself. The Growth plan does that part: it picks the searches worth targeting and turns them into the exact edits to make, with the reason for each. The numbers are still there below the list when you want them.
Why is the plan different on the App Store and Google Play?
Apple searches your name, subtitle and a hidden 100-character keyword field, and not your description. Google Play has no keyword field and reads your title, short description and full description. So an iPhone plan is about the keyword field and subtitle, and an Android plan is about your descriptions.
Does it make the changes for me?
No. You stay in control: copy the wording into App Store Connect or Google Play Console, or edit it first in the listing editor, which checks lengths and repeated words as you type.

More of AppGrowly

Impact Reports
Know whether your last listing change worked
Rank tracking
See where your app ranks for every search that matters
Competitor watch
Know the day a competitor changes its listing
Opportunity Finder
Find out if an app idea is worth building
Ask AppGrowly
Ask about your apps in plain words
Priorities
Know which of your apps needs you this week

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