Case studies
What happened on our own apps
We publish study apps on the App Store and Google Play and run them with AppGrowly. These are real numbers: what it found, what we changed, and what happened.
Google PlayStore policy
Two Google Play rejections for the same missing link
Google Play rejected two of our exam-prep apps for “Missing Source Link for Government Information”, even though one already said it wasn't affiliated with the government. Here's what Google wants and the structure that passed.
October 4, 2026
Apple AdsApp Store
Apple Ads on two exam-prep apps: CA$0.88 vs CA$4.13 per install
Same storefront, same small budgets, very different results. What the search terms showed, where the money went without an install, and what we're changing.
October 4, 2026
App StoreLocalizationCanada
The French searches an English-first listing misses in Québec
In Canada the App Store indexes both English and French listings, but each search has to match within one of them. What that meant for our Québec driving test app.
October 4, 2026