Growth

Senior App Store Specialist (ASO & Ads)

Remote · Ontario Full-time
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About the role

Own how our apps are found and chosen on the App Store and Google Play: keywords, listings, screenshots and experiments, plus our paid campaigns on Apple Search Ads and Google Ads.

What you'll do

  • Research keywords and write titles, subtitles, descriptions and keyword fields for both stores.
  • Plan and run store experiments: Product Page Optimization and Custom Product Pages on the App Store, store listing experiments on Google Play.
  • Brief and review screenshots, app previews and icons with design and engineering.
  • Manage Apple Search Ads and Google Ads app campaigns: structure, keywords, bids, budgets and negative keywords.
  • Measure what changed (rankings, conversion rate, cost per install, revenue) and report it clearly.
  • Keep every listing and ad within Apple's and Google's policies.

What you bring

  • 5+ years in app store optimization or mobile user acquisition.
  • Hands-on experience with App Store Connect and Google Play Console.
  • Apple Search Ads and Google Ads app campaigns you've managed with real budgets.
  • Strong analytical skills and honest reporting: you say what worked and what didn't.
  • Excellent writing: short, clear copy that persuades without overpromising.

Nice to have

  • Writing store listings in French.
  • Education or utility apps.
  • SQL or spreadsheet modelling for cohorts and payback.

Salary

CA$160,000 – CA$190,000 base salary per year

AppGrowly is an equal opportunity employer. We welcome applications from people of every background, including Indigenous peoples, racialized people, women, people with disabilities and 2SLGBTQIA+ people.

Accommodations are available on request for candidates with disabilities at every stage of hiring. Tell us what you need in your application, or at any time after.

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Résumé

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