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Is this app idea worth building?

Type the search people would use to find the app. We look at who ranks today and how beatable they are.

That was your last free search for this tool.

41
/ 100
“nova scotia bank”Worth a look

Mixed signals. Look for a sharper angle or a niche within this search.

A research starting point built from public store data, not a forecast of downloads or revenue.

How the score is built

Every component is shown — no black box.

Demand82

Search popularity 82/100 (estimated from autocomplete).

Competition62

Difficulty 62/100 from the strength of the top 10.

Weak incumbents10

1 of the top 10 are poorly rated, stale (no update in a year) or have under 1,000 ratings.

Monetization0

0 of the 5 top apps checked charge or sell in-app purchases.

Momentum0

0 of the top 10 launched in the last two years and already have 1,000+ ratings.

Review pain points100

Recurring complaints: app slowness, app bugs, customer support.

Who ranks today

Top results in CA

  • 1
    Scotiabank
    Scotiabank · Free, no purchases or ads · updated this month
    4.7 · 1,101,372
  • 2
    NBC mobile application
    Banque Nationale du Canada · Free, no purchases or ads · updated this month
    4.8 · 281,519
  • 3
    BMO Mobile Banking
    BMO Financial Group · Free, no purchases or ads · updated this month
    4.6 · 116,081
  • 4
    ScotiaConnect Business Banking
    Scotiabank · Free, no purchases or ads · updated 1.4 years ago
    3.2 · 18
  • 5
    Scotia Caribbean
    Scotiabank · Free, no purchases or ads · updated 2 months ago
    4.7 · 1,341
  • 6
    Manulife Bank Mobile
    The Manufacturers Life Insurance Company · Free · updated this month
    4.8 · 22,249
  • 7
    Neo Financial
    Neo Financial · Free · updated this month
    4.8 · 55,789
  • 8
    CIBC Mobile Banking
    CIBC · Free · updated this month
    4.2 · 27,955
  • 9
    EQ Bank Mobile Banking
    Equitable Bank Canada · Free · updated this month
    4.8 · 62,834
  • 10
    ATB Personal - Mobile Banking
    Alberta Treasury Branches · Free · updated this month
    4.6 · 37,848
What their users complain about
app slowness · 7app bugs · 6customer support · 3phone wait times · 3business account access · 3pushy features · 3sign-in errors · 3card lock feature · 2
“Slow downtown. The past couple months the bmo app has significantly slowed down. Tried updating, refreshing it but nothing works. This is really making me want to switch banks and I have been with bmo for 7 years now.” — review of BMO Mobile Banking
“System poor. Some steps just loop around” — review of Scotiabank
What their users ask for

No repeated feature requests in recent reviews.

How the top apps make money

From the top 5 apps' App Store pages in CA, in that store's prices. Ads come from the store's labels and purchases that remove ads.

AppHow it makes moneyPricesAds
ScotiabankFree, no purchases or ads——
NBC mobile applicationFree, no purchases or ads——
BMO Mobile BankingFree, no purchases or ads——
ScotiaConnect Business BankingFree, no purchases or ads——
Scotia CaribbeanFree, no purchases or ads——
  • 5 of 5 top apps are completely free, with nothing to buy and no ads (Scotiabank, NBC mobile application, BMO Mobile Banking, ScotiaConnect Business Banking, Scotia Caribbean).

If you built this today

What a new app should do better than today's top apps, based on their reviews, update history, ratings and prices.

  1. 1
    Fix what users complain about
    “app slowness” comes up in 7 low-rated reviews of today's top apps.
    Solve this from your first version, and show that you have in your first screenshots.
    “Slow downtown. The past couple months the bmo app has significantly slowed down. Tried updating, refreshing it but nothing works. This is really making me want to switch banks and I have been with bmo for 7 years now.” — review of BMO Mobile Banking
  2. 2
    Fix what users complain about
    “app bugs” comes up in 6 low-rated reviews of today's top apps.
    Solve this from your first version, and show that you have in your first screenshots.
    “System poor. Some steps just loop around” — review of Scotiabank
  3. 3
    Fix what users complain about
    “customer support” comes up in 3 low-rated reviews of today's top apps.
    Answer every support message and review quickly, and put a way to contact you inside the app.
    “Scam. Llame para reportar sobre una estafa nunca tuve una respuesta concreta” — review of Scotiabank
  4. 4
    Pick a sharper angle
    Users are mostly happy with today's apps (4.7★ on average).
    Copying them won't be enough. Aim at a specific group or use case they serve badly.
  5. 5
    Test willingness to pay
    Few of the top apps charge anything.
    Money in this search is unproven. Check that people will pay before building much (a waitlist with prices, or a small paid feature).
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