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Is this app idea worth building?

Type the search people would use to find the app. We look at who ranks today and how beatable they are.

That was your last free search for this tool.

43
/ 100
“microsoft”Worth a look

Mixed signals. Look for a sharper angle or a niche within this search.

A research starting point built from public store data, not a forecast of downloads or revenue.

How the score is built

Every component is shown — no black box.

Demand82

Search popularity 82/100 (estimated from autocomplete).

Competition100

Difficulty 100/100 from the strength of the top 10.

Weak incumbents0

0 of the top 10 are poorly rated, stale (no update in a year) or have under 1,000 ratings.

Monetization100

5 of the 5 top apps checked charge or sell in-app purchases; median in-app price 12.99.

Momentum0

0 of the top 10 launched in the last two years and already have 1,000+ ratings.

Review pain points75

Recurring complaints: poor app quality, sync issues, slow sync.

Who ranks today

Top results in US

  • 1
    Microsoft Outlook
    Microsoft Corporation · Free + ads + in-app purchases · updated this month
    4.8 · 9,364,953
  • 2
    Microsoft Word
    Microsoft Corporation · Free + subscription · updated this month
    4.7 · 3,031,910
  • 3
    Microsoft OneDrive
    Microsoft Corporation · Free + subscription · updated this month
    4.7 · 488,067
  • 4
    Microsoft Excel
    Microsoft Corporation · Free + subscription · updated this month
    4.7 · 1,481,971
  • 5
    Microsoft Edge
    Microsoft Corporation · Free + ads? + subscription · updated this month
    4.7 · 595,435
  • 6
    Microsoft Authenticator
    Microsoft Corporation · Free · updated this month
    4.7 · 720,255
  • 7
    Microsoft Copilot
    Microsoft Corporation · Free · updated this month
    4.7 · 1,372,842
  • 8
    Microsoft PowerPoint
    Microsoft Corporation · Free · updated this month
    4.7 · 588,730
  • 9
    Microsoft Teams
    Microsoft Corporation · Free · updated this month
    4.8 · 3,382,342
  • 10
    Microsoft OneNote
    Microsoft Corporation · Free · updated this month
    4.7 · 1,070,450
What their users complain about
poor app quality · 4sync issues · 3slow sync · 2data loss · 2app crashes · 2
“POS app from a trash company. Worst implementation that ever existed. Microslop is the single worst company at creating anything usable by their customers. Everything the Microsoft brand name touches is destroyed and…” — review of Microsoft Outlook
“Monopoly Means No Innovation. Word really gives you the bare minimum on mobile. Next to no settings options, forced AI integration and grammar suggestions among many others. Many features are available on Desktop and…” — review of Microsoft Word
What their users ask for

No repeated feature requests in recent reviews.

How the top apps make money

From the top 5 apps' App Store pages in US, in that store's prices. Ads come from the store's labels and purchases that remove ads.

AppHow it makes moneyPricesAds
Microsoft OutlookFree + ads + in-app purchases$1.99–$12.99privacy label: third-party advertising
Microsoft WordFree + subscription$6.99/month · $69.99/year · other purchases from $12.99—
Microsoft OneDriveFree + subscription$12.99/month · $129.99/year · other purchases from $0.99—
Microsoft ExcelFree + subscription$6.99/month · $69.99/year · other purchases from $12.99—
Microsoft EdgeFree + ads? + subscription$9.99/month · $99.99/yearprivacy label: tracks users
  • 1 of 5 top apps shows ads: Microsoft Outlook (privacy label: third-party advertising), so it earns even from people who never pay.
  • Microsoft Edge may show ads too: its privacy label says it tracks users, which is usually done to show or measure ads.
  • 4 of 5 top apps sell a subscription: Microsoft Word, at $6.99/month or $69.99/year.
  • 1 of 5 top apps sells in-app purchases that don't say if they renew: Microsoft Outlook $1.99–$12.99.

If you built this today

What a new app should do better than today's top apps, based on their reviews, update history, ratings and prices.

  1. 1
    Fix what users complain about
    “poor app quality” comes up in 4 low-rated reviews of today's top apps.
    Solve this from your first version, and show that you have in your first screenshots.
    “POS app from a trash company. Worst implementation that ever existed. Microslop is the single worst company at creating anything usable by their customers. Everything the Microsoft brand name touches is destroyed and…” — review of Microsoft Outlook
  2. 2
    Fix what users complain about
    “sync issues” comes up in 3 low-rated reviews of today's top apps.
    Solve this from your first version, and show that you have in your first screenshots.
    “Monopoly Means No Innovation. Word really gives you the bare minimum on mobile. Next to no settings options, forced AI integration and grammar suggestions among many others. Many features are available on Desktop and…” — review of Microsoft Word
  3. 3
    Fix what users complain about
    “slow sync” comes up in 2 low-rated reviews of today's top apps.
    Solve this from your first version, and show that you have in your first screenshots.
    “Update. Takes a long time to sync after having to redo a login for school after a couple months. Yes I troubleshoot by updating, resigning in, but the problem is consistent when trying to access older emails. Have to…” — review of Microsoft Outlook
  4. 4
    Pick a sharper angle
    Users are mostly happy with today's apps (4.7★ on average).
    Copying them won't be enough. Aim at a specific group or use case they serve badly.
  5. 5
    Price it like the market expects
    5 of the top 5 apps are free to download and sell in-app purchases (median 12.99 in local currency).
    Plan a free download with a clear paid tier from the start, and make the first paid moment feel worth it.
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